Advertrial | Website Rebuild & Rebrand
for Clinical trial advertising and
patient recruitment
Advertrial needed a new digital identity, starting with a website that reflects the full scope of what Advertrial does. Not only will the site be refreshed, the visual brand, including the logo and color palette. Scroll along to see a thoughtful redesign that captures a clearer and focused vision of Advertrial.
Project Scope |
Project Name | Advertrial Website & Brand Overhaul
Client | Advertrial Marketing for Clinical Trials and patient recruitment.
Role | UX/UI Designer, branding, and graphic designer
Timeline | 1 month
The Original Design | Key Findings
1
Layout & User Experience
The Navigation has non functioning features and hero section lacks a strong visual/ hierarchy. Overall layout is text-heavy and difficult to skim. The single landing page is long, and users may lose focus
Opportunities:
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Improve the overall layout with clear CTAs and target customers (physician or patient)
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Break up sections, there is a lot of white space the content feels like its floating.
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Make all features function.
2
Branding & Visual Identity
The Logo and color scheme feel dated and busy with a gradient and multiple colors. Buttons, icons, and typography lack consistent style or size.
Opportunities:
-
Refresh brand elements (logo, font choices, color palette) for a modern, cohesive feel.
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Use more dynamic visuals subtle animations, hover states, or transitions.
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Add in more consistent brand colors.
3
Messaging & Content Details
Client stated alot of the text was just filler text and didnt make sense to the current company trajectory. The text heavy content is visually overhwelming to look at.
Opportunities:
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Refresh copy to match what Advertrial offers
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Consider less is more for text and add in more imagery
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Make sure copy is relevant to the business.
Out with the old in with the new | Branding
New Look
Simplified Modern and Clean
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Reviewing The Improvements
Modern & Clean Aesthetic
The redesigned site feels significantly more modern and professional. Balanced whitespace compared to previous sites overly white and congested sections. Secondly simplistic typography choices improved readability and enhance visual focus, creating a more comfortable browsing experience.
Improved Hero Section
The new hero section embraces a minimalist design with a bold, clear headline. Visual hierarchy has clear call-to-action that includes dual entry points. One tailored for physicians and another for patients this helps users find the relevant information easier.
Color & Branding
The updated color palette has cooler blue tones, that add a streamlined look and feel. Pages and buttons are simplified and better organized, directing users to content-rich sections with all the information they need. The previous version had visual clutter and inconsistent branding, which the redesign successfully resolves.
Enhanced User Experience
Navigation is smoother, with clearer actions on the menu and fully functional dropdowns. The site is responsive across various devices, ensuring information is accessible to both patients and medical professionalsno matter the device.
Simplified Messaging
Content is refined and concise, with clearer explanations of services and benefits. No more filler text that doesnt convey what the company does.
Now find pages tailored to pyhsicians who want to scale recruitment and patients who are curious about trials. The pages serve as an educational resource.
User Centric |
Final
Thoughts
Advertrial underwent a full redesign that revitalized both its visual identity and user experience. The new site embraces a clean, modern aesthetic while prioritizing user-centric navigation. Key additions include dedicated landing pages for trial-specific opportunities (see right) and a streamlined inquiry section that helps match patients to future clinical trials. Other additions are tailored pages to patients and physicians.
Previously, these features were hidden or entirely in an overcrowded web page or just absent.
Now, when users land on Advertrial after engaging with a trial advertisement, they’re met with a trustworthy, fully functional platform that supports their journey with clarity and credibility.
